Featured in Falstaff PROFI
Featured in Falstaff PROFI
I am truly happy and grateful that my work with NOUWORK and the collaboration with THE OMNIA in Zermatt were featured in the first Swiss edition of Falstaff PROFI Magazine.
The C-Suite Is Changing.
People & Culture at C-level isn't new in hospitality. The real question in 2025 and 2026 isn't whether the position exists — it's what has changed about it.
Stop Assuming. Start Asking.
Assumptions are the mother of all f*ck-ups.
Yes, that's harsher than my usual tone. Inspired by another weekend podcast marathon.
What Remains When Someone Leaves
On my last day at Baur au Lac, my team overwhelmed me. With words, gifts, moments…
But one gift continues to grow to this day: an olive tree
Hospitality in Transition
Are we still managing, or are we already inspiring?
Together with Director Christa Augsburger, I had the pleasure of bridging the gap between theory and practice today through a co-teaching session at the SHL Swiss Hospitality Management School Lucerne.
Our focus in the sixth semester was on employer branding and recruitment marketing.
The Kickoff for an Internal Journey
The beginning of the year is traditionally a time for realignment in the hospitality industry.
Kulm Hotel St. Moritz and Grand Hotel Kronenhof seized this opportunity to invest a full day into their employer brand.
From HR Admin to Business Strategy
Is your HR costing you the future?
In too many organisations, People & Culture is still treated as mere HR administration.
Slipped into Leadership
Why Promotion Isn’t Enough
Leadership today is more than a new title on a business card. It means holding more complexity than ever. Different generations in one team, new technologies, pressure to innovate and a high level of self-reflection.
Many people who step into a leadership role aren’t fully aware of this. The promotion and the line in the CV are visible; the inner work and responsibility behind it are not. Making this transparent is also part of good leadership.
Change and Leadership
Change is Growth.
This week I’m completing my Change Management journey and sharing an exciting new collaboration with Christina Weigl, leadership coach & trainer.
Curious about how leadership and employer branding come together to shape the future?
Work, Rewired - Notes from the HR Day in St. Gallen
The day was inspiring and deliberately uncomfortable. In the best way. It woke us up. Why it matters?
When you hire for competence, coach through sparring, and design for learning, guest experiences compound, because your teams do.
New in the Trusted Network
NOUWORK is now officially listed as a Trusted Consultant by HotellerieSuisse. This provides an additional platform to strategically and practically support hotels in Switzerland
Luxury ≠ Perfection
In 2025 and beyond, talent chooses people.
Realness matters more than flawlessness. Leaders who create safety build trust and trust attracts talent.
Loyalty follows.
You’re Always Building Culture
Not everything that shapes culture is loud.
Sometimes it’s the little things…
What’s Yours Saying?
The Invisible Drivers
After writing Part 1 (When Marketing met HR – the quiet revolution began), I kept returning to a quiet question:
Why does Employer Branding feel so personal?
When Marketing met HR
In 2023, I was Director of Sales & Marketing at Baur au Lac, a renowned 5-star hotel in Zurich. In the middle of a full rebranding, another initiative landed on the table: Employer Branding.
I didn’t know it would change everything…
A Strategic Imperative for Hospitality
We had the privilege of diving deep into a topic that touches the very heart of our industry's future: Employer Branding. Hosted at the renowned SHL Schweizerische Hotelfachschule Luzern, the panel discussion brought together hospitality leaders and students for an evening full of insights, real talk, and inspiration.
Turnover Bites Back
Repeat recruiting costs aren’t a given- they’re a choice.
What if the smarter move isn’t replacing people but giving them a reason to stay?
03 Myths about Employer Branding
Is Employer Branding a mere luxury? Or does a bold brand alone seal the deal?
Employer Branding- much more than a branded career page.
NOUWORK X SHL
NOUWORK is honored to collaborate with the SHL Schweizerische Hotelfachschule Luzern, a leading institution in hospitality education, to explore one of the industry's most pressing topics: employer branding.
Date: Wednesday, 23rd April 2025
Culture is the music no one hears but everyone dances to.
This metaphor has been on my mind for weeks. It hits the nail on the head- and yet, somehow, it doesn’t. Culture is everywhere, shaping how we move, think, and connect.