Employer Branding- much more than a branded career page.

NOUWORK X SHL

NOUWORK is honored to collaborate with the SHL Schweizerische Hotelfachschule Luzern, a leading institution in hospitality education, to explore one of the industry's most pressing topics: employer branding.

Date: Wednesday, 23rd April 2025
Location: SHL Schweizerische Hotelfachschule Luzern
Time: 17:30 - 21:00 CET
Language: German

Why this event Matters

The hospitality industry continues to face significant challenges in attracting and retaining skilled professionals. Employer branding has become more than just a trend—it’s a necessity. But what does it truly mean beyond a well-designed career page? And how can hotels create an authentic, sustainable employer brand that supports both business success and employee well-being?

At this event, we will take a closer look at how employer branding works in practice, featuring real-life insights from THE OMNIA Zermatt, a hotel that has successfully integrated employer branding into its overall strategy.

what to expect

• Why employer branding is crucial for the hospitality industry

• How a strong employer brand fosters long-term employee commitment

• Insights from industry leaders who have successfully implemented employer branding strategies

• The latest challenges and trends in employer branding

With expert speakers including

• Christa Augsburger, Director, SHL Schweizerische Hotelfachschule Luzern

• Christian Eckert, General Manager, THE OMNIA Zermatt

• Urs Bircher, Member of the Board, Hotelleriesuisse

• Britta Matthesius, Founder, NOUWORK

From Concept to Reality

At NOUWORK, we are passionate about creating workplaces where employees feel valued and engaged. Our collaboration with THE OMNIA has shown that a well-executed employer branding strategy can lead to lower staff turnover, increased motivation, and stronger employee loyalty.

What started as a project has now become part of THE OMNIA’s long-term vision—proving that employer branding isn’t just about hiring talent but about creating a culture where people want to stay and grow.

Join the Conversation

This event offers an opportunity to gain practical insights, exchange experiences, and explore new perspectives on employer branding in hospitality. Whether you're looking for inspiration or concrete strategies to implement, we look forward to welcoming you.