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NOUWORK × SHL HOSPITALITY MANAGEMENT SCHOOL
Part 2: Ready for Rollout – Putting Employer Branding into Practice
NOUWORK × SHL HOSPITALITY MANAGEMENT SCHOOL
Part 1: Employer Branding – Strategic Kickoff Crash Course
Starts on 28th of August 2025
You want to approach employer branding the right way but don’t know where to start? Then this crash course is exactly what you need!
This course is designed for anyone who wants to anchor employer branding strategically within their organization and set it up professionally as a project. It starts with the fundamentals and shows how employer branding can be positioned in a targeted, sustainable, and impactful way. Key topics such as the employee lifecycle, success factors, and common pitfalls are explored in a practical, hands-on way.
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You'll gain a clear overview of the project phases and learn how to ensure solid planning and goal-oriented implementation. A special focus is placed on defining target groups and developing personas – with the aim of using them effectively in concrete measures.
Another highlight: You’ll learn how to develop a compelling Employee Value Proposition (EVP) tailored to your organization. Through case studies and your own hands-on case work, everything you learn becomes directly applicable and tangible. -
Thursday, 28. August 2025
Thursday, 25. September 2025
Thursday 30. October 2025
Thursday, 27. November 2025
Thursday, 11. December 2025 -
Each session from 4:00–8:00 p.m., followed by an aperitif
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Workshop, coffee break, aperitif, course materials
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CHF 290
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SHL Schweizerische Hotelfachschule Luzern
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You will receive a certificate of participation upon completion of both courses (Employer Branding – Strategic Kickoff and Ready for Rollout – Putting Employer Branding into Practice).
Starts on 29th of August 2025
Advanced Course
You want to dive even deeper into employer branding? Then our advanced course is just what you need. This course focuses on hands-on implementation: from action planning to a successful rollout – practical, targeted, and impact-driven.
You’ve already built a solid foundation and now want to bring employer branding to life in your organization? Then this advanced course is the perfect next step for you!
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IIn compact input sessions, you’ll gain up-to-date knowledge on how to implement employer branding effectively. We’ll analyze best practices and, in group settings, develop concrete measures tailored to your organization. Interactive formats like group work, reflection rounds, and mini-pitches ensure high practical relevance and active exchange. At the end, you'll take away actionable tools and templates – ready for direct use in your daily work.
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Friday, 29. August 2025
Friday,26. September 2025
Friday, 31. October 2025
Friday,, 28. November 2025
Friday, 12. December 2025 -
Each session from 8:00 a.m. – 12:00 p.m., followed by lunch at SHL Restaurant Salt & Pepper
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Workshop, coffee break, lunch, course materials
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CHF 290
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SHL Schweizerische Hotelfachschule Luzern
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You will receive a certificate of participation upon completion of both courses (Employer Branding – Strategic Kickoff and Ready for Rollout – Putting Employer Branding into Practice).
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Participation in the crash course Employer Branding – Strategic Kickoff is a prerequisite for this advanced training.
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