Bringing
Work
Excellence.

REIMAGINING WORK CULTURE

Britta Matthesius Nouwork Employer Branding and Change Management

MISSION

We build champions of hospitality, elevating the guest experience at every touchpoint.

Light background with a gold spiral line.

Hospitality Consulting by Britta Matthesius

HOLISTIC APPROACH

Leading the way in combining culture development, employer branding and transformation for hospitality.

We work alongside General Managers and People & Culture leaders to build, implement and embed strategies that attract top talent and elevate the guest experience.

Sparring Partner

We work in and for hospitality - side-by-side with General Managers and leadership teams - translating strategy into clear next steps across various departments.

Not sure where to start? Begin with a Sparring Day: a focused session to test ideas, challenge perspectives, and identify practical opportunities for your hotel.

Start with a Sparring Day

Strategic Core

The two pillars of transformation in hospitality:

  • Minimalist line drawing of a human head in profile with a stylized brain.

    Change Management

    Cultural transformation, Leadership as a Catalyst, Mergers & Repositioning, Digitalization & Guest Experience

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  • Black and brown icon of a person climbing a ladder with an upward arrow.

    Employer Branding

    Assesement, Brand Identity, Employer Value Proposition, Retention & Attraction

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Make Strategy Practical

Build skills fast and reinforce results with the right experts:

  • Talent Forward Learning Lab

    Talent Forward

    Learning Lab for Hospitality Leaders, Workshops & Crash Courses 

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  • Elevation Support for Change and Emplyer Branding

    Elevation

    Support for Change & Employer Branding

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WHAT’S NEW

Britta Matthesius Founder NOUWORK workshop at THE OMNIA Zermatt

NEWS

NEWS

Authenticity
in Action

How THE OMNIA Lives Its Brand

Read Article
Lead for Retention 'The Hospitality Playbook' by NOUWORK and founder Britta Matthesius

The Hospitality Playbook 2026

Leadership that retains

Explore now
NOUWORK Partner Christina Weigl GmbH Leadership Development meets Emplyer Branding

Leadership Development Meets Employer Branding

More info
NOUWORK partner SHL Employer Branding Crash Courses by founder of NOUWORK Britta Matthesius
More info
Graphic with green background, a brown abstract shape at the top, a brown 'X' in the middle, and large brown text 'SHL' at the bottom.
Sign with the words 'FORWARD' in large green letters, 'NOUWORK x SHL' below, and 'HOSPITALITY MANAGEMENT SCHOOL' at the bottom.

Employer Branding
Crash Courses

BLOG

Building stronger brands:
Insights & Stragegies for Employer Branding Success.

Read our Insights
Blog
Hospitality in transition
Hospitality in transition

Are we still managing, or are we already inspiring?

Together with Director Christa Augsburger, I had the pleasure of bridging the gap between theory and practice today through a co-teaching session at the SHL Swiss Hospitality Management School Lucerne.

Our focus in the sixth semester was on employer branding and recruitment marketing.

Read More →
The Kickoff for an Internal Journey
The Kickoff for an Internal Journey

The beginning of the year is traditionally a time for realignment in the hospitality industry.

Kulm Hotel St. Moritz and Grand Hotel Kronenhof seized this opportunity to invest a full day into their employer brand.

Read More →
From HR Admin to Business Strategy
From HR Admin to Business Strategy

Is your HR costing you the future?
In too many organisations, People & Culture is still treated as mere HR administration.

Read More →

NOUWORK PARTNERSHIPS

Every short briefing is a leadership moment. Your team doesn’t remember the information. They remember how they felt leaving that room. 🎯 Before your next briefing, ask yourself: “How do I want my team to feel after this?” Then
The Pulse of the Brand💓: Caring for our Internal Guests The real art of hospitality isn’t found on a website. It’s found in moving our values off the wall and into the rhythm of every day. Treat your team as your internal guests, and th
Innovation is just a concept until leadership makes it a habit. 🏗️ For me, leadership today begins where it organises innovation and learning and makes the new usable! We have the chance to inspire our teams by embodying the curiosity we want to se
The ‘Final Checkout’ as Marketing. In hospitality, the final impression defines the stay. But does this apply to your team? I am starting this series at the “finish line” to freshen up the perspective. While recruitment gets
💡 A gentle reminder as 2026 gets underway: The best recruiters on our payroll are the people already doing the work. Let’s make them even prouder to recommend us in 2026. ✨ #Leadership #Culture #Recruiting2026
“Freedom at work isn’t the absence of rules. It’s trust, clear standards and shared responsibility.” Benefits help. But they don’t retain people under pressure. Your employer brand is your operating system: leadership,

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Frequently Asked Questions

  • NOUWORK is the first and only consulting firm that specializes exclusively in employer branding, people & culture, and transformation in the hotel and restaurant industry—providing strategic hotel consulting with a clear focus on people.

    As a new kind of hotel consulting firm, NOUWORK picks up where traditional consulting firms leave off: with cultural and strategic organizational development instead of financial or process optimization.

    NOUWORK works with hotel managers and HR and people & culture managers to build employer attractiveness, strengthen leadership, and establish culture as a competitive advantage. The goal is to attract the right talent, retain them in the long term, and thereby ensure sustainable service quality and economic stability.

  • Traditional employer branding agencies primarily develop communication campaigns. NOUWORK is the only consultancy in the German-speaking world that offers employer branding and cultural development exclusively for the hospitality industry – based on in-depth operational experience in the hotel industry and strategic cultural work from the inside out.

    Founder Britta Matthesius herself has many years of experience in the international luxury hotel industry, including from her work at the renowned Baur au Lac in Zurich. She knows the realities of management, quality standards, and cultural dynamics in hotel operations from her own practice.

    In addition, NOUWORK has been recognized as a Trusted Consultant by HotellerieSuisse and works in partnership with the Swiss Hotel Management School Lucerne (SHL) – an anchorage in the industry that no other employer branding consultancy can boast.

    At NOUWORK, employer branding is therefore not seen as an isolated marketing measure, but as a strategic lever for leadership, culture, and long-term competitiveness in the hotel industry.

  • NOUWORK redefines hotel consulting: as strategic support for hotels undergoing change processes, focusing on areas where corporate culture, leadership, and employer attractiveness become business challenges. While traditional hotel management consulting focuses on figures and processes, NOUWORK, as a specialist hotel consulting firm, combines cultural depth with strategic impact. 

    In concrete terms, this means:

    • Analysis of existing culture and leadership structures

    • Development of clear employer positioning

    • Sparring with management and directors

    • Support during transformation processes

    • Integration of employer branding into the overall strategy

    This hotel consulting leverages the strongest driver for sustainable success: the people in the company – making it unique in the hospitality consulting landscape.

  • NOUWORK works with tailor-made formats for hotel managers, executives, and people & culture teams. At the heart of this is the Talent Forward program—a structured process that combines strategic cultural work with practical leadership development and is directly tailored to the reality of hotel operations.

    The focus includes:

    • Developing a clear employer value proposition

    • Leadership skills in cultural change

    • Talent acquisition and retention

    • Implementing sustainable people and culture structures

    You can find more information about the program here: https://nouwork.net/talent-forward