Bringing
Work
Excellence.
REIMAGINING WORK CULTURE
MISSION
We build champions of hospitality, elevating the guest experience at every touchpoint.
People & Culture for Hospitality Brands
HOLISTIC APPROACH
Leading the way in combining culture development, employer branding and transformation for hospitality.
We work alongside General Managers and People & Culture leaders to build, implement and embed strategies that attract top talent and elevate the guest experience.
HR Marketing
Career pages, job ads, social media, recruiting events, videos and images, the first conversation. The touchpoints where People & Culture and Marketing benefit from working in sync — so what candidates see matches what they later experience.
Strategic Core
The two pillars of transformation in hospitality:
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Change Management
Cultural transformation, Leadership as a Catalyst, Mergers & Repositioning, Digitalization & Guest Experience
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Employer Branding
Assesement, Brand Identity, Employer Value Proposition, Retention & Attraction
Make Strategy Practical
Build skills, strengthen the leader, deliver results with the right experts.
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Talent Forward
Learning Lab for Hospitality Leaders & Teams: Workshops, Crash Courses and Impulse Talks
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Elevation
Resilience Practice for Hospitality Leaders & Teams: Personal Leadership & Breathwork
NEWS
NEWS
WHAT’S NEW
A Future Dialogue with Fabian Messer, FERUS
Authenticity in Action
How THE OMNIA lives Its Brand
Leadership Development meets Employer Branding.
A collaboration with Christina Weigl – developing Generation Leaders for hospitality
The Hospitality Playbook 2026 –
Leadership that retains
Featured in Fallstaff PROFI
Employer Branding Crash Courses
“If you could give a hotel just ONE piece of advice?” My answer: “Start at the heart of the organisation. From the inside out.”
In Conversation with Julia Hofstetter, from JobCloud:
The New Rules of Hospitality Recruiting
BLOG
Building stronger brands:
Insights & Stragegies for Employer Branding Success.
NOUWORK PARTNERSHIPS
Join Us on Social Media
Frequently Asked Questions
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NOUWORK is the first and only consulting firm that specializes exclusively in employer branding, people & culture, and transformation in the hotel and restaurant industry—providing strategic hotel consulting with a clear focus on people.
As a new kind of hotel consulting firm, NOUWORK picks up where traditional consulting firms leave off: with cultural and strategic organizational development instead of financial or process optimization.
NOUWORK works with hotel managers and HR and people & culture managers to build employer attractiveness, strengthen leadership, and establish culture as a competitive advantage. The goal is to attract the right talent, retain them in the long term, and thereby ensure sustainable service quality and economic stability.
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Traditional employer branding agencies primarily develop communication campaigns. NOUWORK is the only consultancy in the German-speaking world that offers employer branding and cultural development exclusively for the hospitality industry – based on in-depth operational experience in the hotel industry and strategic cultural work from the inside out.
Founder Britta Matthesius herself has many years of experience in the international luxury hotel industry, including from her work at the renowned Baur au Lac in Zurich. She knows the realities of management, quality standards, and cultural dynamics in hotel operations from her own practice.
In addition, NOUWORK has been recognized as a Trusted Consultant by HotellerieSuisse and works in partnership with the Swiss Hotel Management School Lucerne (SHL) – an anchorage in the industry that no other employer branding consultancy can boast.
At NOUWORK, employer branding is therefore not seen as an isolated marketing measure, but as a strategic lever for leadership, culture, and long-term competitiveness in the hotel industry.
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NOUWORK redefines hotel consulting: as strategic support for hotels undergoing change processes, focusing on areas where corporate culture, leadership, and employer attractiveness become business challenges. While traditional hotel management consulting focuses on figures and processes, NOUWORK, as a specialist hotel consulting firm, combines cultural depth with strategic impact.
In concrete terms, this means:
Analysis of existing culture and leadership structures
Development of clear employer positioning
Sparring with management and directors
Support during transformation processes
Integration of employer branding into the overall strategy
This hotel consulting leverages the strongest driver for sustainable success: the people in the company – making it unique in the hospitality consulting landscape.
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NOUWORK works with tailor-made formats for hotel managers, executives, and people & culture teams. At the heart of this is the Talent Forward program—a structured process that combines strategic cultural work with practical leadership development and is directly tailored to the reality of hotel operations.
The focus includes:
Developing a clear employer value proposition
Leadership skills in cultural change
Talent acquisition and retention
Implementing sustainable people and culture structures
You can find more information about the program here: https://nouwork.net/talent-forward