Bringing
Work
Excellence.
REIMAGINING WORK CULTURE
PEOPLE & CULTURE FOR HOSPITALITY
Employee experience drives guest experience.
NOUWORK develops people & culture strategies that make you an employer of choice, attracting, developing, and keeping the people who carry your guest experience.
HOLISTIC APPROACH
Exceptional guest experiences are no accident. They are created by people who are well led and proud of where they work. NOUWORK leads the way with an approach built specifically for hospitality brands.
NOUWORK PARTNERSHIPS
HR Marketing
Career pages, job ads, social media, recruiting events, videos and images, the first conversation. The touchpoints where People & Culture and Marketing benefit from working in sync — so what candidates see matches what they later experience.
Generation Leaders
Employee Experience
Leadership development meets Employer Branding
The employer brand of the future starts with leaders. How employees experience your hotel is decided every day in their contact with their managers. That is why we bring both together.
Christina Weigl, Training & Coaching GmbH strengthens your leaders in their role. NOUWORK shows them how their daily actions shape your employer brand, inside and outside the hotel.
The result: a new generation of leaders who build a culture where people enjoy working and want to stay.
Strategic Core
The two pillars of transformation in hospitality:
Employer Branding
Strategic Core
Attract and keep the people who carry your brand
Position your hotel as an employer of choice – with a brand your team recognises itself in, and candidates trust.
· Assessment
· Brand Identity
· Employer value proposition
· Retention & attraction
Change Management
Strategic Core
Lead the transformation your team stands behind
Guide change so employees embrace it – protecting culture and guest experience while the organisation moves.
· Cultural transformation
· Leadership as a catalyst
· Mergers & repositioning
· Digitalization & guest experience
NEWS
NEWS
WHAT’S NEW
A Future Dialogue with Fabian Messer, FERUS
Authenticity in Action
How THE OMNIA lives Its Brand
The Hospitality Playbook 2026 –
Leadership that retains
Featured in Falstaff PROFI
“If you could give a hotel just ONE piece of advice?” My answer: “Start at the heart of the organisation. From the inside out.”
Britta Matthesius
in Conversation with Julia Hofstetter, from JobCloud
BLOG
Building stronger brands:
Insights & Stragegies for Employer Branding Success.
Frequently Asked Questions
-
NOUWORK is a boutique consultancy for employer branding, culture and change in hotels and hospitality businesses, with a clear focus on people.
NOUWORK works with general managers, leadership teams and people & culture teams to build employer attractiveness, strengthen leadership, and establish culture as a competitive advantage.
Employee experience drives guest experience. NOUWORK helps you attract the right talent, keep them in the long term and secure service quality and economic stability.
-
Yes, and it shows in the numbers. When people stay, less goes into recruiting and onboarding. Every department gains time that would otherwise go into interviews and training. Teams work together more smoothly, and guests notice it. Over time, this strengthens the GOP. Our focus stays on the employee experience. The stronger GOP is a welcome side effect.
-
Agencies create the communication. NOUWORK works on what the communication stands on: culture, leadership and daily behaviour in the hotel. Where campaigns are needed, NOUWORK brings in specialized agency partners and steers the process.
NOUWORK combines employer branding and culture development for hotels and hospitality businesses. The work is based on in-depth operational experience in the hotel industry and strategic cultural work from the inside out.
NOUWORK works directly with the teams, from housekeeping to front office to F&B, so the strategy arrives where guests feel it.
Founder Britta Matthesius has more than 20 years of experience in the international luxury hotel industry, including from her work at the renowned Baur au Lac in Zurich. Four Seasons Hotels and Resorts in New York, Milan and Prague and more than twelve years at the Baur au Lac in Zurich. She knows the realities of management, quality standards, and cultural dynamics in hotel operations from her own practice. She holds a CAS in Change Management and is a Certified Employer Branding Expert.
In addition, NOUWORK has been recognized as a Trusted Consultant by HotellerieSuisse and works in partnership with the Swiss Hotel Management School Lucerne (SHL) – an anchorage in the industry that no other employer branding consultancy can boast.
-
NOUWORK offers hotel consulting as strategic support for hotels and hospitality businessesas strategic support for hotels undergoing change processes, focusing on areas where corporate culture, leadership, and employer attractiveness become business challenges. NOUWORK complements classic hotel consulting with the people side and combines cultural depth with strategic impact.
In concrete terms, this means:
Employer Branding & Culture Check: a facilitated assessment of culture, leadership and the employee lifecycle across 12 modules
Development of clear employer positioning
Executive Sparring for general managers and leadership teams
Culture & change: Values-to-Behaviour, Brand-to-Culture and Service Excellence
Integration of employer branding into the overall strategy
HR marketing & communication: reaching the right candidates with a clear employer message
NOUWORK’s consulting leverages the strongest driver for sustainable success: the people in the company – making it unique in the hospitality consulting landscape.
-
NOUWORK works with tailor-made formats for general managers, leadership teams, and people & culture teams. At the heart of this is the Full Employer Branding Project, a structured process directly tailored to the reality of hotel operations.
A typical collaboration looks like this:
Start: Employer Branding & Culture Check or a Sparring Day, bookable online
Project in four phases: analysis, brand identity, strategic planning and execution
Reference team: employees from different departments work along
On site: workshops with leadership and teams
Ongoing: sparring over 12 months, also possible remotely
You can find more information about the program here.
Join Us on Social Media
How employees leave your hotel is remembered. Three takeaways from our webinar with Skriba on offboarding, employment references and AI, plus the next date on 1 December.