Bringing
Work
Excellence.
REIMAGINING WORK CULTURE
PEOPLE & CULTURE FOR HOSPITALITY
Employee experience drives guest experience.
NOUWORK develops people & culture strategies, that make hotels employers of choice – attracting, developing, and keeping the people who carry your guest experience.
HOLISTIC APPROACH
Exceptional guest experiences are no accident. They are created by people who are well led and proud of where they work. NOUWORK leads the way with an approach built specifically for hospitality brands.
NOUWORK PARTNERSHIPS
HR Marketing
Career pages, job ads, social media, recruiting events, videos and images, the first conversation. The touchpoints where People & Culture and Marketing benefit from working in sync — so what candidates see matches what they later experience.
Generation leaders
NEW
Leadership development meets Employer Branding
Developing the next generation of hospitality leaders – managers who build cultures that people want to join and stay in.
A collaboration between Britta Matthesius (NOUWORK) and Christina Weigl.
Strategic Core
The two pillars of transformation in hospitality:
Employer Branding
Strategic Core
Attract and keep the people who carry your hotel
Position your hotel as an employer of choice – with a brand yout team recognises itself in, and candidates trust.
· Assessment
· Brand Identity
· Employer value proposition
· Retention & attraction
Change Management
Strategic Core
Lead your teams through transformation
Guide change so employees embrace it – protecting culture and guest experience while the organisation moves.
· Cultural transformation
· Leadership as a catalyst
· Mergers & repositioning
· Digitalization & guest experience
Make Strategy Practical
Build skills, strengthen the leader, deliver results with the right experts.
Learning Hub
Talent Forward
Talent Forward
Learning Lab for Hospitality Leaders & Teams: Workshops, Crash Courses and Impulse Talks
Elevation
Curated Recommendations
Elevation
Resilience Practice for Hospitality Leaders & Teams: Personal Leadership & Breathwork.
NEWS
NEWS
WHAT’S NEW
A Future Dialogue with Fabian Messer, FERUS
Authenticity in Action
How THE OMNIA lives Its Brand
Employer Branding Crash Courses
“If you could give a hotel just ONE piece of advice?” My answer: “Start at the heart of the organisation. From the inside out.”
In Conversation with Julia Hofstetter, from JobCloud:
The New Rules of Hospitality Recruiting
Leadership Development meets Employer Branding.
A collaboration with Christina Weigl – developing Generation Leaders for hospitality
The Hospitality Playbook 2026 –
Leadership that retains
Featured in Falstaff PROFI
BLOG
Building stronger brands:
Insights & Stragegies for Employer Branding Success.
Frequently Asked Questions
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NOUWORK is the first and only consulting firm that specializes exclusively in employer branding, people & culture, and transformation in the hotel and restaurant industry—providing strategic hotel consulting with a clear focus on people.
As a new kind of hotel consulting firm, NOUWORK picks up where traditional consulting firms leave off: with cultural and strategic organizational development instead of financial or process optimization.
NOUWORK works with hotel managers and HR and people & culture managers to build employer attractiveness, strengthen leadership, and establish culture as a competitive advantage. The goal is to attract the right talent, retain them in the long term, and thereby ensure sustainable service quality and economic stability.
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Traditional employer branding agencies primarily develop communication campaigns. NOUWORK is the only consultancy in the German-speaking world that offers employer branding and cultural development exclusively for the hospitality industry – based on in-depth operational experience in the hotel industry and strategic cultural work from the inside out.
Founder Britta Matthesius herself has many years of experience in the international luxury hotel industry, including from her work at the renowned Baur au Lac in Zurich. She knows the realities of management, quality standards, and cultural dynamics in hotel operations from her own practice.
In addition, NOUWORK has been recognized as a Trusted Consultant by HotellerieSuisse and works in partnership with the Swiss Hotel Management School Lucerne (SHL) – an anchorage in the industry that no other employer branding consultancy can boast.
At NOUWORK, employer branding is therefore not seen as an isolated marketing measure, but as a strategic lever for leadership, culture, and long-term competitiveness in the hotel industry.
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NOUWORK redefines hotel consulting: as strategic support for hotels undergoing change processes, focusing on areas where corporate culture, leadership, and employer attractiveness become business challenges. While traditional hotel management consulting focuses on figures and processes, NOUWORK, as a specialist hotel consulting firm, combines cultural depth with strategic impact.
In concrete terms, this means:
Analysis of existing culture and leadership structures
Development of clear employer positioning
Sparring with management and directors
Support during transformation processes
Integration of employer branding into the overall strategy
This hotel consulting leverages the strongest driver for sustainable success: the people in the company – making it unique in the hospitality consulting landscape.
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NOUWORK works with tailor-made formats for hotel managers, executives, and people & culture teams. At the heart of this is the Talent Forward program—a structured process that combines strategic cultural work with practical leadership development and is directly tailored to the reality of hotel operations.
The focus includes:
Developing a clear employer value proposition
Leadership skills in cultural change
Talent acquisition and retention
Implementing sustainable people and culture structures
You can find more information about the program here: https://nouwork.net/talent-forward
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