Stop Assuming. Start Asking.

Assumptions are the mother of all f*ck-ups.

Yes, that's harsher than my usual tone. Inspired by another weekend podcast marathon.

Thank YOU Jule Jankowski's "Kein Change ohne Story" with Tobias Grewe on brand eins.

But that's exactly what makes assumptions so dangerous.
We believe the team understood... We believe expectations are clear... We believe communication happened...

We all do it. Myself included. Real communication starts where we begin to question our own assumptions.