The story behind my passion...
The true joy of hospitality is when guests leave with a hint of homesickness, already planning their next stay. That’s where the magic happens—not in grand gestures, but in the genuine connections formed between people, a realization that inspired me to create NOUWORK to support hotels and their teams become champions of hospitality, crafting experiences that guests cherish long after they leave. I’m Britta Matthesius, founder of NOUWORK Hospitality Consulting.
My
journey
Grown in a World of Cultures: A path of global perspectives
For as long as I can remember, I have been drawn to the magic of hospitality. Having grown up in Berlin, Cairo and Beijing, I experienced firsthand how different cultures express warmth and care, shaping my deep appreciation for the art of hospitality. Hotels were more than just a part of my surroundings—they shaped my childhood and sparked a lifelong passion. It was inevitable that this love would lead me into the world of hospitality. The travel bug was awakened.
The Modern Nomad: My journey through luxury hotels
With over 12 years of leadership experience in world-renowned luxury hotels like Four Seasons Hotels & Resorts (New York, Milan, Prague) and Baur au Lac in Zurich, I have gained a deep understanding of how culture and employee engagement are at the heart of every outstanding guest experience. As the former Director of Sales and Marketing at Baur au Lac, I am passionate about leveraging these insights to help organizations build strong, motivated teams that are aligned with their brand and strategy, making them fit for the future. Through NOUWORK, I bring this insight directly to luxury hotels, helping them transform from within.
Bridging Both Worlds: The journey from client to consultant
In 2023, I was part of the Employer Branding Initiative at Baur au Lac, where I played a strategic and marketing role in developing their brand as an employer of choice. This initiative allowed me to blend my expertise in employee engagement with effective communication strategies, improving both the internal culture and the guest experience. It was a pivotal moment that solidified the foundation of NOUWORK’s approach to transforming luxury hotels.
In Summer 2024, I began a collaboration with Christian Eckert, General Manager of THE OMNIA Mountain lodge in Zermatt and Hotelier of the Year 2023. Together, we revisited and upgraded the hotel's people strategy, implementing targeted marketing and communications to enhance its culture. Recognizing that true cultural transformation requires ongoing effort, we continue to collaborate, as Christian values the importance of evolving the hotel’s internal culture to retain and attract new talent, knowing that happy employees lead to happy guests.
A Powerful Partnership
NOUWORK has partnered with DoDifferent, a Swiss consulting firm with extensive experience in employer branding across various industries. These valuable insights will greatly benefit the hospitality sector as well. Together, we offer a unique, holistic approach that combines strategy and execution for lasting cultural transformation, helping hotels refine their workplace cultures to attract top talent and enhance guest experiences.
Core Values
We cultivate eye-level relationships, embracing a holistic and innovative approach that reaches beyond traditional boundaries, creating synergies through partnerships that elevate teams and foster lasting cultural transformation.
CONNECT
Let’s elevate your Hotel’s Culture
These experiences—whether shaping the future of iconic hotels like Baur au Lac or building long-term cultural transformation with partners like The Omnia—form the foundation of NOUWORK’s approach. I am excited to continue partnering with passionate hoteliers who share my belief that the key to a world-class guest experience is a team that feels truly engaged and inspired.
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