Learning Lab for Leaders and People & Culture Minds
Workshops & Crash Courses For Hospitality Brands.
Employer Branding Crash Course - Onsite
NOUWORK
Built Specifically for your Team.
Together with your team, we craft a bespoke roadmap tailored precisely to your company culture and everyday challenges, ensuring real, actionable results. Strategic deepening, roadmap creation, action planning, and impulses for a successful rollout within your organization.
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A condensed, high-intensity version of our Strategic Kickoff. We cover everything from Employer Branding fundamentals and the Employee Lifecycle to the creation of your specific Roadmap and Action Plan—all tailored to your hotel’s unique DNA.
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One full, intensive day (On-site at your property).
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No travel time for your team, 100% focus on your hotel's challenges, and a ready-to-implement strategy by the end of the day.
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Scheduled individually to fit your hotel’s seasonal calendar.
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Custom quote based on team size and requirements.
NOUWORK × CHRISTINA WEIGL
Employee Experience
Employer Branding of the future starts with the leaders.
With this joint offer, we connect generational leadership with employee experience.
The Shared Approach
Two levels, one field of impact.
Employer branding is the promise to the outside – its effect is attraction.
Employee experience is the lived reality on the inside – its effect is retention.
Both only hold when leadership comes first: leaders shape culture more than any single measure.
That is why this partnership works in a clear sequence – Christina Weigl develops leadership and attitude, NOUWORK translates that clarity into employer brand and employee experience.
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An integrated employer branding concept with a clear starting point: the leaders. The sequence is decisive.
PHASE 1:
Foundation & Clarity (Christina Weigl & NOUWORK) – status assessment, interviews with management and leaders, culture and leadership analysis.
Clarifies: Why employer branding? For whom? To what end?
PHASE 2:
Generational Leadership (Christina Weigl) – in-person training for leadership teams: personal leadership, leading across generations, emotional intelligence, resilience. Trust, purpose and psychological safety are created through leadership.
PHASE 3:
Employer Branding & Employee Experience (NOUWORK) – implementation in teams, processes and touchpoints. NOUWORK’s part, detailed in the next section.
Optional – refreshers, leader refresh, coaching, culture impulses.
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Leaders bring their inner clarity from phase 2 – which makes employer branding authentic, consistent and credible. NOUWORK translates that clarity into concrete structures along the entire employee lifecycle:
Employer value proposition (EVP)
Employee journey & touchpoints
Recruiting, onboarding, retention
Candidate & employee experience
Communication and processes
Making culture visible and tangible
The result: a consistent employer brand, stronger retention and attractiveness – and a culture people can experience every day.
NOUWORK × SHL SWISS HOSPITALITY MANAGEMENT SCHOOL
Employer Branding – Crash Course
2-day-package: August 27 & 28, 2026
Master Your Employer Branding Process.
Join us for two high-impact half-day sessions at SHL and gain the practical tools to design and implement your employer branding strategy—from concept to rollout—professionally and independently.
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Day 1: Fundamentals of Employer Branding, the employee lifecycle, success factors, and common pitfalls.
Day 2: Strategic deepening, roadmap creation, action planning, and impulses for a successful rollout within your organization.
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August 27 & 28, 2026
(Full course attendance is required). -
27 Aug – Workshop 1: 2 pm – 6 pm
28 Aug – Workshop 2: 8 am – 12 pm
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Comprehensive course materials, catering during breaks, and networking with industry peers.
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CHF 580 per person, for both days, excl. VAT, SHL Alumni receive a 20% discount
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SHL Swiss Hospitality Management School Lucerne.
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Official Course Certificate from SHL & NOUWORK.
NOUWORK × SHL SWISS HOSPITALITY MANAGEMENT SCHOOL
Industry Talks
Step behind the scenes of hospitality's most successful employer branding journeys. Our Impulse Talks are a collaborative platform where industry leaders share raw insights, real-world challenges, and innovative solutions. Join us to bridge the gap between brand strategy and operational reality in an interactive, networking-focused environment.
Event location: SHL Schweizerische Hotelfachschule Luzern
Upcoming Events:
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June 2, 2026 (5:30 pm)
Featuring insights fromTHE OMNIA Mountain Lodge, Zermatt
The Living Circle (Swiss Deluxe Hotel & Leading Hotels Of The World)
Moderated by: Timo Albiez (Deputy Director, SHL).
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October 13, 2026 (5:30 pm)
Featuring speakers fromKulm Group (Kulm Hotel & Kronenhof, St Moritz)
THE OMNIA Mountain Lodge, Zermatt
Moderated by: Timo Albiez (Deputy Director, SHL).
