At the NOUWORK Studio, hoteliers, leaders and HR teams find practical tools and ideas for culture, leadership and the employee journey – from recruiting and onboarding to development and retention. Each resource connects vision with everyday work – how to lead, communicate and build teams that care.

The first piece, The Hospitality Playbook 2026, marks the starting point for this new space.
Over time, the Studio will continue to evolve – with new insights, workshops and selected initiatives that strengthen leadership, bring teams closer together and foster an atmosphere where genuine hospitality is felt in everyday life.