Employer Branding Crash Course
Kulm Hotel St. Moritz and Grand Hotel Kronenhof booked NOUWORK's Employer Branding Crash Course at the start of 2026 — a one-day deep-dive to sharpen their employer brand identity and build the foundation for strategic positioning.
KULM HOTEL ST. MORITZ GRAND HOTEL KORNENHOF
The Kulm Group chose a clear starting point: at the beginning of 2026, Kulm Hotel St. Moritz and Grand Hotel Kronenhof completed NOUWORK's Employer Branding Crash Course — a one-day on-site workshop designed to build strategic clarity before moving into execution.
The format is intentionally intensive. In a single day, participants move away from surface-level thinking toward a structured understanding of what defines them as an employer — what they stand for, who they genuinely attract, and where their differentiation lies.
In a single day, participants gain clarity on what sets them apart as an employer and recognise the direction to take.
The day covered the full scope of the Crash Course curriculum: success factors and common pitfalls, employee lifecycle thinking, target group definition and persona development, EVP (Employee Value Proposition), and a rollout framework with concrete next steps.
This was not the end of a project — it was the deliberate kickoff of one. The Kulm Group left the day with a clear compass and the foundation to move into the next stages of their employer brand development with direction and focus.
Sparring in Action
The design hotel THE OMNIA Mountain lodge in Zermatt, under the leadership of Christian Eckert, Hotelier of the Year 2023, has partnered with NOUWORK to implement innovative People & Culture and Employer Branding strategies.
The design hotel THE OMNIA Mountain lodge in Zermatt, under the leadership of Christian Eckert, Hotelier of the Year 2023, has partnered with NOUWORK to implement innovative people & culture (HR) and employer branding strategies.
The journey began in July 2024, and over the past six months, we have had the privilege of working with THE OMNIA to craft a bold and distinctive Employer Branding identity. While the vibrant culture was already thriving, we helped shape and define it, giving it a clear and compelling identity. Beyond what you see on the outside, so much happened behind the scenes- their energetic and highly motivated team brought this transformation to life. Take a peek behind the scenes and discover the story of this remarkable brand evolution.
Christian Eckert, General Manager THE OMNIA and Britta Matthesius, Founder NOUWORK
“The collaboration with NOUWORK has enabled us to further develop our team culture and solidify our reputation as a leading employer in the industry.
Britta Matthesius’ passion is evident in every aspect of our hotel’s operations, and her expertise has been invaluable in shaping our people-first approach.”
Christian Eckert, General Manager THE OMNIA
