I loved every high and low - bring on 2025!
This past year has been a whirlwind of emotions: moments of pure joy, achievements I’m incredibly proud of, and experiences that pushed me to grow. What stood out most for me this year is how far passion and a deep sense of purpose can take us. When we truly believe in what we do and pour our hearts into it, doors open, and challenges become opportunities.
Here’s a quick wrap-up of 2024:
May
Saying goodbye to Baur au Lac, a place where I grew both professionally and personally, was emotional yet filled with gratitude. Those years were invaluable, and I’m so thankful to the Kracht family– for the trust and opportunities.
June
The early stages of shaping what would become my company, NOUWORK Hospitality Consulting were filled with strategizing, brainstorming, exploring, and bringing the idea to life.
A highlight was teaming up with DoDifferent and its founder Christoph Jordi, whose innovative thinking has been a constant source of inspiration. Christoph, thank you for the many enlightening conversations!
July/ August
THE OMNIA Mountain Lodge Zermatt became one of my first clients. Working alongside Christian Eckert and his incredible team, we implemented innovative People & Culture and Employer Branding strategy. It has been incredibly fulfilling to begin shaping and enhancing the vibrant culture they had built, working toward positioning the hotel as an employer of choice.
September
NOUWORK Hospitality Consulting officially launched: https://nouwork.net/
From defining the brand identity to building the website and social media presence. A special shoutout to Jule Pramann for her creativity and dedication in bringing NOUWORK to life. Thank you for making the vision a reality!
October/ November/ December
Recent months at THE OMNIA were marked by strategy, creative shoots, and launching their career site https://lnkd.in/euXpeqKe and career Instagram page https://lnkd.in/eYjJPpdY .
Closing the year with the release of NOUWORK’s The Employer Branding Toolkit- an online course empowering hoteliers to position their properties as top employers- sets the stage for a fresh start into the new year. https://lnkd.in/e8n5BwCr
Although still in its early stages, I’m grateful for NOUWORK’s progress and the opportunities so far. Transitioning to "the other side" has been an adjustment, but my firsthand understanding of how a hotel truly operates has been incredibly beneficial in crafting strategies and solutions that align with individual needs.
What did 2024 teach me?
Partnerships and trust are everything. Collaboration amplifies success, and the energy we share with others drives us further than we could ever go alone– in both work and life.
To everyone who has been part of my journey this year: thank you! Let’s embrace the ups, the downs, and everything in between.
Happy New Year!
Britta Matthesius, Founder and CEO of NOUWORK Hospitality Consulting