The Employer Branding toolbox for hoteliers
A five-part online course series to strengthen your Employer Brand
In today’s competitive hospitality industry, a strong employer brand is the key to attracting and retaining top talent. Our online course series, consisting of five distinct modules, offers you practical strategies, tools, and insights tailored specifically to the needs of hoteliers.
Each session is just 2.5 hours long, delivered online, so there is no need for travel or significant time away from your day-to-day operations. By booking the full series, you will gain comprehensive insights while enjoying added value.
Choose the courses that suit your goals, or take the entire series for a comprehensive approach to mastering employer branding.
I look forward to seeing you online!
Britta
Employer Branding Toolbox Course 1-5:
Course 1/5: Basics & Project Management – 23rd January 2025, 3:00-5:30 PM CET
Course 2/5: Target Groups & Personas – 30th January 2025, 3:00-5:30 PM CET
Course 3/5: Positioning & Value Proposition – 6th February 2025, 3:00-5:30 PM CET
Course 4/5: Strategy & Trends – 13th February 2025, 3:00-5:30 PM CET
Course 5/5: Measures & Performance Evaluation – 20th February 2025, 3:00-5:30 PM CET
Target groups: Heads of Human Resources, People & Culture, HR professionals, Managers aiming to strengthen their hotel culture and appeal
Check out the course details below.
Course 1/5: Employer Branding – Basics & Project Management for the Hospitality Industry
Introduction to Employer Branding (EB): Why it’s critical for hoteliers.
Key success factors and phases of an EB project.
Project planning and management essentials for EB initiatives.
Date: 23rd January 2025, Time: 03-05:30 PM CET
Course 2/5: Employer Branding – Target Groups & Personas in Hotel Operations
How to analyze your target audience and gather key insights.
Developing personas to create tailored employer branding strategies.
Date: 30th January 2025, Time: 03-05:30 PM CET
Course 3/5: Employer Branding – Positioning & Value Proposition for the Hospitality Industry
Foundations of employer positioning.
A five-step process to create your Employer Value Proposition (EVP).
Practical guidance with key questions and an Employer Brand Check.
Date: 6th February 2025, Time: 03-05:30 PM CET
Course 4/5: Employer Branding – Strategy & Trends for the Hospitality Industry
Bridging positioning to strategy: How to move from concept to execution.
Current trends in the job market and their implications for the hospitality industry.
Date: 13th February 2025, Time: 03-05:30 PM CET
Course 5/5: Employer Branding – Measures & Performance Measurement for the Hospitality Industry
Examples of effective internal and external branding measures.
A “Living Case” approach with real-life applications for hoteliers.
How to measure and optimize the success of your employer branding efforts.
Date: 20th February 2025, Time: 03-05:30 PM CET
Your added value:
Flexibility: Book the courses individually or the entire toolbox
Practicable content: Immediately applicable tips and tools for your employer brand.
Practical relevance: Content specifically tailored to the challenges of the hotel industry.
Book your Employer Branding toolbox now and shape your future as an attractive employer in the hotel industry! Simply click on the “Read More” buttons to navigate to the registration page and secure your place in the Employer Branding toolbox series.
