Why Promotion Isn’t Enough

Leadership today is more than a new title on a business card. It means holding more complexity than ever. Different generations in one team, new technologies, pressure to innovate and a high level of self-reflection.

Many people who step into a leadership role aren’t fully aware of this. The promotion and the line in the CV are visible; the inner work and responsibility behind it are not. Making this transparent is also part of good leadership.

In 2025 and beyond, talent chooses people.

Realness matters more than flawlessness. Leaders who create safety build trust and trust attracts talent.

Loyalty follows.

Not everything that shapes culture is loud.
Sometimes it’s the little things…

What’s Yours Saying?

After writing Part 1 (When Marketing met HR – the quiet revolution began), I kept returning to a quiet question:

Why does Employer Branding feel so personal?

In 2023, I was Director of Sales & Marketing at Baur au Lac, a renowned 5-star hotel in Zurich. In the middle of a full rebranding, another initiative landed on the table: Employer Branding.

I didn’t know it would change everything…

Repeat recruiting costs aren’t a given- they’re a choice.

What if the smarter move isn’t replacing people but giving them a reason to stay?