Britta Matthesius 8/13/25 Britta Matthesius 8/13/25

Luxury ≠ Perfection

In 2025 and beyond, talent chooses people.

Realness matters more than flawlessness. Leaders who create safety build trust and trust attracts talent.

Loyalty follows.

Britta Matthesius 6/15/25 Britta Matthesius 6/15/25

You’re Always Building Culture

Not everything that shapes culture is loud.
Sometimes it’s the little things…

What’s Yours Saying?

Britta Matthesius 6/15/25 Britta Matthesius 6/15/25

The Invisible Drivers

After writing Part 1 (When Marketing met HR – the quiet revolution began), I kept returning to a quiet question:

Why does Employer Branding feel so personal?

Britta Matthesius 5/2/25 Britta Matthesius 5/2/25

When Marketing met HR

In 2023, I was Director of Sales & Marketing at Baur au Lac, a renowned 5-star hotel in Zurich. In the middle of a full rebranding, another initiative landed on the table: Employer Branding.

I didn’t know it would change everything…

Britta Matthesius 4/14/25 Britta Matthesius 4/14/25

Turnover Bites Back

Repeat recruiting costs aren’t a given- they’re a choice.

What if the smarter move isn’t replacing people but giving them a reason to stay?