Luxury ≠ Perfection

Why Realness Attracts Talent

In 2025 and beyond, talent chooses people. Realness matters more than flawlessness.

Leaders who create safety build trust and trust attracts talent.

Loyalty follows.

This fourth part of the Employer Branding Series explores why showing authenticity, embracing learning moments, and creating space for growth are more powerful than chasing an image of perfection. It’s about shared rhythm instead of solo shine, and about leadership that sets direction while making room to reset.

Enjoy the read!