Excellence works in two directions
A clear positioning brings the right guests to the hotel. A strong team makes the hotel's promise real and gives guests reasons to come back. This is where the cooperation between NOUWORK and Faulhaber Marketing begins.
NOUWORK and Faulhaber Marketing combine their expertise on selected hotel projects. Depending on the task, they connect culture, leadership and change processes with positioning, PR and sales. Both companies remain independent and continue to offer their services separately.
Why the two topics belong togetherFaulhaber Marketing supports hotels in the premium segment with positioning, marketing, PR and sales. Julia Faulhaber sharpens a hotel's profile, develops stories for the media and helps hotels reach the right guests, clients and business partners.
NOUWORK starts with the people in the hotel. Britta Matthesius supports hotels in company culture, leadership and change, and in developing an employer brand that builds on them. Her work covers the entire employee lifecycle, from recruiting to exit. Together with the teams, she works out what makes a hotel special and how this identity shows in everyday work. In times of change and transformation, she supports the development of the team and helps to anchor new concepts in the hotel's daily operations for the long term.
These topics are usually handled separately. For a hotel's success, however, they are closely connected.
PR creates attention and trust. Sales turns this into concrete business opportunities.
Whether a first stay becomes a long-term guest relationship also depends on the quality of service.
This needs a team that understands the hotel's standards and carries them together.
What they work on togetherFrom this connection come offers that strengthen both the hotel's market position and the way people work together inside the hotel.
One focus is how Sales, Marketing, Operations and People & Culture work together. Developing processes between these departments also means changing established habits. When this works, collaboration becomes more efficient. Guests benefit from this too.
A second focus is developing new concepts that come from the hotel itself. Julia Faulhaber and Britta Matthesius bring people to one table who rarely work on the same topic. Those who help develop a concept will also carry it later.
This is how change becomes part of everyday work.
For hotels, this means that two contacts develop brand and culture together and align their work. The cooperation focuses on two key points: the revenue that a clear positioning supports, and the retention of guests and employees that grows from a strong company culture.
“Through Julia, I came to the Baur au Lac and to Switzerland. This makes me even happier that we cooperate today. What a hotel promises to the outside world, the team makes real for the guest every day.”
“We know each other from our training and later worked in the same hotel. Today we work on the same question, only from different sides. For me, that makes sense.”