The Kickoff for an Internal Journey

Why Recruiting Clarity Begins with the First Step

The beginning of the year is traditionally a time for realignment in the hospitality industry.

Kulm Hotel St. Moritz and Grand Hotel Kronenhof seized this opportunity to invest a full day into their employer brand. This one-day on-site workshop wasn’t the end of a project—it was the deliberate kickoff of a journey.

A Day to "Get a Taste" and Sharpen the Focus

The crash course was designed to broaden horizons. We explored the depth of the topic—moving away from superficial benefits toward strategic positioning. It was an opportunity for the teams to dive deep and understand: What defines us at our core?

This day laid the foundation for moving into implementation with a clear compass and a more targeted approach.

The Journey from the Inside Out 

Successful employer branding starts at the base. Only those who truly understand their identity can project it authentically to the outside world. The goal is a level of clarity that acts as a magnet for the right personalities while serving as a natural filter.

For anyone curious, we covered: 

→ success factors and pitfalls → employee lifecycle thinking → target groups and personas → EVP (Employee Value Proposition) → rollout planning with practical execution ideas

The Bottom Line 

This day laid the foundation for moving into implementation with a clear compass and a more targeted approach. The Kulm Group has taken this first step and is now equipped to navigate the next stages of its brand development with precision.

Image: ©by KULM Group